All companies make mistakes which are secret or otherwise. As the PR disaster recovery experts often say, it’s always the attempted cover up that causes the most problems, not the issue itself. So the problem is how they respond.
Had Apple said that yes this was an issue and they will work very hard to solve it immediately? and then offered credits for a free Bumper for any customer who wanted one to solve the problem, this would not have been the brand-tarnishing PR problem it’s become.
But Apple is used to controlling the entire narrative around its products, and has refused to allow an outside force to make it stray from its planned narrative until today. I think the problem continues for Apple, unless that changes at today’s press conference.
It is famous for secrecy that seems to put even the National Security Agency to shame and a culture of control. However, that culture is beginning to take its toll on the company now. For its own good, it’s time for Apple to become more
open.
Apple guards new product releases and its product development more tightly than any tech company. Unlike with Microsoft and many other companies, there are generally no public betas, and no leaks. It tests its products with a closed group.
While its product are ready, it announces them with great fanfare. That’s all part of the Apple mystique and the way that it builds marketing buzz. That’s also why the iPhone 4 leak was so shocking.
But so many problems with the iPhone 4’s antenna proves that Apple’s approach to security and product testing has a downside ,too.There’s a chance that someone might have noticed the problem if the phone had been tested by a wider range of users, and it could have been fixed easily before launch. As it is, Apple is facing a PR debacle. Its well-deserved reputation for excellent engineering is facing a serious hit.
It’s unlikely that Apple will change its culture of secrecy. It has served the company well until now. And secrecy is also part of Steve Jobs’ basic makeup. Despite the problems with the iPhone 4 for now, demand for the device is still high. But Apple’s reputation has been tarnished, and these problems may happen again if it doesn’t change its culture of secrecy. And that’s when Apple will feel the impact.
Apple doesn’t give some warnings in the iPhone 4 manual. If Apple doesn’t give such a warning, a bit of complaints is reasonable. If it does, people shouldn’t be complaining. Unlucky, many users and particularly the media, have made a mountain out of a relative molehill and for the first time ever, I feel just a slight amount of sympathy for Steve Jobs.
Copyright 2010 by Lucy, a beautiful girl who likes collecting bags, shopping online and playing volleyball, has a coach handbags shop with all kinds of bags.
Had Apple said that yes this was an issue and they will work very hard to solve it immediately? and then offered credits for a free Bumper for any customer who wanted one to solve the problem, this would not have been the brand-tarnishing PR problem it’s become.
But Apple is used to controlling the entire narrative around its products, and has refused to allow an outside force to make it stray from its planned narrative until today. I think the problem continues for Apple, unless that changes at today’s press conference.
It is famous for secrecy that seems to put even the National Security Agency to shame and a culture of control. However, that culture is beginning to take its toll on the company now. For its own good, it’s time for Apple to become more
open.
Apple guards new product releases and its product development more tightly than any tech company. Unlike with Microsoft and many other companies, there are generally no public betas, and no leaks. It tests its products with a closed group.
While its product are ready, it announces them with great fanfare. That’s all part of the Apple mystique and the way that it builds marketing buzz. That’s also why the iPhone 4 leak was so shocking.
But so many problems with the iPhone 4’s antenna proves that Apple’s approach to security and product testing has a downside ,too.There’s a chance that someone might have noticed the problem if the phone had been tested by a wider range of users, and it could have been fixed easily before launch. As it is, Apple is facing a PR debacle. Its well-deserved reputation for excellent engineering is facing a serious hit.
It’s unlikely that Apple will change its culture of secrecy. It has served the company well until now. And secrecy is also part of Steve Jobs’ basic makeup. Despite the problems with the iPhone 4 for now, demand for the device is still high. But Apple’s reputation has been tarnished, and these problems may happen again if it doesn’t change its culture of secrecy. And that’s when Apple will feel the impact.
Apple doesn’t give some warnings in the iPhone 4 manual. If Apple doesn’t give such a warning, a bit of complaints is reasonable. If it does, people shouldn’t be complaining. Unlucky, many users and particularly the media, have made a mountain out of a relative molehill and for the first time ever, I feel just a slight amount of sympathy for Steve Jobs.
Copyright 2010 by Lucy, a beautiful girl who likes collecting bags, shopping online and playing volleyball, has a coach handbags shop with all kinds of bags.
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